How to use (3 steps)
- Pick what to solve: margin from cost & price, price from target margin, or cost from target margin.
- Enter the known values, keep quantity at 1 or raise it to see total profit.
- Press Calculate or edit an input to update results; copy the URL to share the same setup.
Inputs
Use tax-exclusive prices here. Currency symbol is cosmetic only; calculations use the numbers you type.
Profit margin
Margin = profit ÷ selling price. Markup = profit ÷ cost.
Total profit = profit per unit × quantity.
How it’s calculated
This calculator uses standard business definitions of profit margin and markup.
- Profit margin = (selling price − cost) ÷ selling price
- Markup = (selling price − cost) ÷ cost
Example: cost 700, selling price 1,000
- Profit per unit = 1,000 − 700 = 300
- Margin = 300 ÷ 1,000 = 30.00%
- Markup = 300 ÷ 700 ≈ 42.86%
- With quantity 5, total profit = 300 × 5 = 1,500
This tool focuses on gross profit per unit and does not take into account overhead, taxes or other indirect costs.
Use this page when price, cost, and gross profit need to stay in one view
This workflow is for switching between selling price, cost, margin, markup, and total profit without rebuilding the same table elsewhere. Open Margin & Markup Calculator for the simpler solve-one-field flow, use Break-even & Required Sales when fixed costs matter, and switch to Compound Interest when the problem is time-based growth rather than unit economics.
- Confirm whether you are solving from margin or from markup before comparing numbers.
- Keep tax, shipping, and overhead outside this baseline unless you explicitly fold them into cost.
- Use total profit only after quantity matches the scenario you actually plan to sell.
FAQ
What’s the difference between margin and markup?
Margin divides profit by the selling price, while markup divides profit by the cost. Both describe the same profit, just with different denominators.
Can margin be 100% or higher?
No. At 100% margin the formula would make selling price infinite, so this calculator limits margin input to 99.99%. When cost is 0, markup is shown as “not defined” instead of infinity.
Does this include tax, shipping, or overhead?
No. It focuses on unit gross profit. Add tax and other costs separately if you need them for full profitability analysis.
When should I use this page instead of the margin calculator?
Use this page when you need to move between cost, selling price, gross profit, margin, markup, and quantity in one view. Use the simpler margin calculator when you only need a quick gross margin check from revenue and cost.
Can I include tax, shipping, or overhead in cost?
Yes, if you want a landed-cost scenario. Keep the definition consistent: include those costs in every item cost when you want margin after overhead, or leave them out when you only want unit gross margin.
Comments
Load comments only when you need them.